HOME222 DAY
The mission: to turn February 22nd into Home222 Day. For this project, we spent a week in Home2 Suites in Orlando, FL where we filled an entire suite with anything Instagram comments told us to (including Paris Hilton). This real time activation fostered thousands of interactions and gave one lucky winner the chance to take it all.
72.9K organic engagements | 6.6K total comments | 2 comments from Paris Hilton herself | 400+ new decorations added to the suite | 30 unique pieces of real-time content
72.9K organic engagements | 6.6K total comments | 2 comments from Paris Hilton herself | 400+ new decorations added to the suite | 30 unique pieces of real-time content
What our week looked like on social:
What our week really looked like:
My roles: creative direction, (real-time) content creation, professional shopper
Copy: Kellie Dickinson
Strategy / star talent: Keona Jones